Good Measure

Good Measure is a contemporary British bakery, coffee house, wine room and provisions store in London, shaped by the rhythm of the day. Mornings begin with bread, pastries and coffee. Afternoons move into seasonal lunch and provisions, while evenings settle into bread, wine and small plates. A considered collections of house-made preserves, cordials, biscuits and pantry goods extends the brand beyond the space.

The logo created is a handmade lettering, unique, contemporary image with the goal of bringing that warmth and confident feeling to the foundation of the brand. The color palette built with tones that let an open idea to add more colors in the future in case the clients create more provisions, and an aesthetic that combines for multiple ocasions - a cozy coffee, a lunch or an evening dinner.