TIKI Brand: Mosquitos are Jerks

TIKI Brand’s new “Mosquitoes Are Jerks” campaign for Plug & Repel uses sharp humor to personify mosquitoes as the worst kind of houseguests—uninvited, inconsiderate, and leaving itchy welts instead of tips. The hero spot (:30) and vignette (:15) highlight how easy it is to protect outdoor spaces by simply swapping a bulb in string lights, reinforced by the tagline “Screw Out. Screw In. Screw Mosquitos.” The campaign introduces a bold animation style to break through clutter and launches nationally across CTV, social, YouTube, influencer partnerships, retail media, and search, with targeted placements in mosquito‑prone regions of the East Coast and Southern U.S.

Client: TIKI Brand
Production: Sarofsky
Senior Producer: Dylan Ptak
Lead Designer: Gibson Kochanek
Creative Agency: Cramer Krasselt
Typography Artist: Isabella Lion